Worn helped Allswell stand out in a crowded direct to consumer mattress market.

Worn branded and launched Allswell, a one-stop-shop for all things bed related so consumers can choose their mattress, purchase bedding essentials, and add decor all in one place.

Brand Strategy

Brand Positioning


Brand Identity

UX + Visual Design

Art Direction

Product Photography


Web Design

Web Development

Creating a stand out brand in a crowded direct to consumer mattress market.

Bringing Ideas to Life

Allswell came to us with an idea to sell a mattress but needed a creative positioning unlike the rest in this saturated market. Worn named, created the branding & messaging, photo directed, designed and developed the website.

Customized Checkout

Allswells’ checkout flow was uniquely designed to reflect their product and sales model. We built two custom user flows that would allow you to start with a mattress or bedding and have the same, tailored experience. We built this on Shopify Plus.

Stay in the know.

Get events, articles, and inspiration for women in business.