FertileGirl recruited Worn to bring her brand & first product line to life.
Beginning with the logo, we took the FertileGirl brand name and developed a versatile mark that would be adaptable to all mediums--from web to physical products. We did this by conducting a series of one-on-one interviews with diverse member of the target audience, and synthesizing their responses into one cohesive creative direction. The information we gathered from the interview-style focus groups also helped us develop a strong brand tone and voice that was translated into messaging that gives women who are trying to conceive confidence and honesty during a sometimes difficult time.
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