Bringing the "Art of Cooking with Parchment" online.
The PaperChef team challenged Worn to re-envision their brand online, for both their English-speaking and French Canadian audiences by focusing on what makes PaperChef unique--their rooted commitment to community and the environment.
Worn took PaperChef's original brand elements and elevated the brand by creating a new environment around the logo, brand colors, and product boxes by emphasizing a new, natural type of imagery that lets the glory of the food created with PaperChef parchment shine through.
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