Piper Wai

Worn designed the PiperWai brand, website, & packaging for their new stick.

Fresh off the heels of their success on Shark Tank, PiperWai founders Sarah Ribner and Jess Edelstein hired Worn to revamp their existing website and give it a fresh look in time for the release of their next product. Worn redesigned each page, created new graphics, shot original photography for the site and wrote new messaging to tell the PiperWai story.

Brand Strategy

Brand Identity

Brand Voice


Web Design

Customer Research

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