Women.nyc Campaign

Worn launched women.nyc and branded NYC as the best city for women to make money & attain positions of power.

Worn worked with New York City Hall, particularly Deputy Mayor Alicia Glen and her team to launch a citywide campaign aimed at making New York City the best city in the world for women to gain more power and make more money (with the ultimate goal of women ruling the world).

The city-wide campaign called "make your #NYCPowerMove" spread across the five boroughs with out of home and digital ads targeted to the women of new york, guerrilla-style projections on the Washington Square Park arch, and a launch event at the Brooklyn Museum bringing together Key New York City political and entrepreneurial women including Deputy Mayor Alicia Glen and the First lady of New York City Chirlane McCray.

Campaign Concept

Brand Strategy

Brand Identity

Copywriting

Web Design

Social Media Strategy

Press Strategy

Media Buying & Planning

Research & Focus Group

You can do it alone, but you don't have to.

The Centerpiece

The centerpiece of the initiative is women.nyc, a digital hub for the women of New York to access all of New York City’s resources and programs for women including resources for finding a job, starting a business, getting a loan, raising a child, staying healthy, and more.

Building a Digital Hub

The goal of women.nyc was to create a central hub that was very simple to navigate and brought together the programs offered by dozens of city agencies, all in one place.

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