Andie Swim
Worn worked with Andie Swim to create a nationwide swim campaign that portrays women feeling comfortable enough to do the uncomfortable. "Suit Yourself” is the concept behind Andie’s launch campaign, which embodies the idea that women have the power and permission to do as they please. Women shouldn’t have to miss a moment just because they don’t feel comfortable in their swimsuit. With our “Suit Yourself” campaign, Andie reclaimed the swimsuit fantasy that has been going on for decades by helping women feel confident in their swimsuits.
Brand Strategy - Messaging - Art Direction - Production - Media Strategy - Campaign Strategy
We wanted to empower women to do cool things in their swimsuit while feeling comfortable in their bodies, whether it's slam-dunking, leveraging a seaplane, or pogo-sticking underwater.
We retold the story from real women's perspectives and even worked with a mostly female crew.
Andie suits are for every woman, for any occasion.
WHO WE ARE
Worn is a creative agency that builds brands for the female perspective.
SAY HELLO
hello@worn.nyc
257 Berry Street
Brooklyn, NY 11249