Bumble
To celebrate International Women’s Day, Worn worked with Bumble to create a global campaign celebrating the 250 million first moves made by women on Bumble. We decided to tell the stories of 4 powerful women who were the first to accomplish something that made history. We celebrated Aly Raisman, the first American to win Olympic Gold on floor, Barbara Corcoran, the first woman to start a realty firm in New York City (and sell it for $66M), Sophia Danenberg, the first African American woman to climb Mt. Everest, and Kelsea Ballerini, the first female country artist to have three consecutive #1s.
Brand Strategy - Campaign Production
It all started with Whitney Wolfe, founder of Bumble, who was determined to prove that women can make the first move.
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Worn is a creative agency that builds brands for the female perspective.
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