Robyn

Worn worked with Robyn to rebrand the path to parenthood. In 2016, we helped founder Alli Kasirir brand her passion project; a pre-pregnancy nutrition company called FertileGirl. While selling out of her first production run, Alli realized that the journey to having a family doesn’t stop at nutrition and fertility - and that her company shouldn’t either. We believed in Alli’s mission from the start, so we became an investor and rebranded FertileGirl to Robyn, creating a new name, brand, and messaging. Named after a bird that arrives after a long winter, Robyn is the destination for integrated maternal wellness tools and providers.

Brand Strategy - Naming - Brand Identity - Collateral

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Robyn is a technology platform that connects families to maternal wellness resources.

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We wanted to support women and their families no matter where they are in their journey.

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Robyn celebrates the path to parenthood and what's to come.

WHO WE ARE

Worn is a creative agency that builds brands for the female perspective.

SAY HELLO

hello@worn.nyc

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