Worn worked with Robyn to rebrand the path to parenthood. In 2016, we helped founder Alli Kasirir brand her passion project; a pre-pregnancy nutrition company called FertileGirl. While selling out of her first production run, Alli realized that the journey to having a family doesn’t stop at nutrition and fertility - and that her company shouldn’t either. We believed in Alli’s mission from the start, so we became an investor and rebranded FertileGirl to Robyn, creating a new name, brand, and messaging. Named after a bird that arrives after a long winter, Robyn is the destination for integrated maternal wellness tools and providers.
Brand Strategy - Naming - Brand Identity - Collateral
Worn is a creative agency that builds brands for the female perspective.