Robyn

Worn worked with Robyn to rebrand the path to parenthood. In 2016, we helped founder Alli Kasirir brand her passion project; a pre-pregnancy nutrition company called FertileGirl. While selling out of her first production run, Alli realized that the journey to having a family doesn’t stop at nutrition and fertility - and that her company shouldn’t either. We believed in Alli’s mission from the start, so we became an investor and rebranded FertileGirl to Robyn, creating a new name, brand, and messaging. Named after a bird that arrives after a long winter, Robyn is the destination for integrated maternal wellness tools and providers.

Brand Strategy - Naming - Brand Identity - Collateral

We wanted to support women and their families no matter where they are in their journey.

Robyn celebrates the path to parenthood and what's to come.

WHO WE ARE

Worn is a creative agency that builds brands for the female perspective.

SAY HELLO

hello@worn.nyc

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