Willow

Worn worked with Willow to create a brand that brings dignity to incontinence. It’s no shock to anyone that our culture has a complicated relationship with aging. Until recently, disposable underwear was associated with shame for most women, so we set out to help them take back their confidence. Inspired by the willow tree, we created a brand that reflects the wisdom and resilience of our audience and crafted an identity that reflects their strength, power, and ability to adjust to the flow of life without snapping.

Brand Strategy - Naming - Brand Identity - Packaging - Content Production - Website Design & Development

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Most adult diapers were built by the medical community out of function instead of form, creating a bulky user experience that left much to be desired. We worked with Willow to design an undergarment as fashionable as it is functional.

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We empowered women with incontinence to take back their confidence

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WHO WE ARE

Worn is a creative agency that builds brands for the female perspective.

SAY HELLO

hello@worn.nyc
257 Berry Street
Brooklyn, NY 11249

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