Worn worked with Willow to create a brand that brings dignity to incontinence. It’s no shock to anyone that our culture has a complicated relationship with aging. Until recently, disposable underwear was associated with shame for most women, so we set out to help them take back their confidence. Inspired by the willow tree, we created a brand that reflects the wisdom and resilience of our audience and crafted an identity that reflects their strength, power, and ability to adjust to the flow of life without snapping.
Brand Strategy - Naming - Brand Identity - Packaging - Content Production - Website Design & Development
Worn is a creative agency that builds brands for the female perspective.